It's easy to add Facebook Pixel to any of your Paperform forms! Follow the instructions below to get started.
- Go to the Facebook Pixel tab in Facebook Ad Mananger (https://www.facebook.com/ads/manager/pixel/facebook_pixel). If you don't have a Pixel already set up, follow the prompts to create a Pixel. Once created, copy the Pixel ID.
- On your form, go to Configure > Analytics, and paste and save your Tracking ID under the Facebook Pixel section.
- You're done!
Paperform forms send through some standard as well as custom Facebook Pixel events for user's actions. Below is a list of events that are currently supported.
ViewContent - Triggers when the form is viewed.
InitiateCheckout - Triggers when the checkout is opened.
Purchase - Triggers when the user submits a form that has a payment.
SubmittedForm - Triggers when the form is successfully submitted.
StartedSubmission - Triggers when the user begins filling out the form.
How to use events for conversions
See this facebook article on how to create custom conversions using events.